After Starbucks K Cups, Starbucks Single Serve Brewer Coming Soon

Less than two weeks ago Starbucks(finally) announced a deal with Green Mountain Coffee Roasters to produce and sell Starbucks K cups for their very popular Keurig Single cup coffee brewer.  Yesterday, Starbucks announced that they are looking to launch their own single cup brewer by early 2012.

It seems like Starbucks had missed the boat in the single serve coffee market, but are now scrambling to cash in on this ultra profitable single serve market.  They are working with manufacturer Courtesy Products to produce the new Starbucks single serve brewer.  A name for the new brewer has not yet been confirmed.  The new brewer will be sold in supermarkets as well as club stores such as Costco and BJ’s.
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Starbucks had recently signed a deal with Courtesy Products to provide Seattles Best and Starbucks brand single serve cups to hotels that use the companies single serve brewers in the hotel rooms.  This new manufacturing deal expands on the initial deal.

Starbucks wants to grab a share of the single serve market, as it is the fastest growing segment of the U.S. coffee market.  Last year, single serve coffee sales were approximately $2 Billion, with that number expected to continue to grow rapidly over the next 5 years.

While Starbucks expects to generate $1 Billion in sales of Starbucks K cups through Green Mountain Coffee Roasters, they intend to become the leader in the single serve market, just as they did with their retail business.

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National Post (registration), on Thu, 24 Mar 2011 07:36:22 -0700

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We believe that over time we can generate KCup portion pack system sales in excess of $1 billion across all channels.” Starbucks also provided additional details around its previously announced relationship with Courtesy Products, the nation’s leading 

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Drinks Business Review, on Thu, 24 Mar 2011 03:20:40 -0700

“We believe that over time we can generate KCup portion pack system sales in excess of $1bn across all channels,” Hansberry added. Starbucks also provided details of its previously announced relationship with Courtesy Products, under which Starbucks

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CEO Howard Schultz said one of Starbucks‘ critical steps is expanding its consumer packaged-goods business, which he said could one day rival its retail business in revenue. A key component of that will be increasing singleserve coffee sales in the US