Blackberry Playbook Tablet Now On Sale. Does Anyone Care?

The Blackberry Playbook tablet went on sale today across the United States and Canada, with plenty of fanfare and flyer coverage by major retailers.  But do tablet consumers care?

The long awaited release of the Blackberry Playbook seems to have fizzled with consumers, at least based on internet buzz.  Compared to the Apple iPad release hype and even the Motorola XOOM Android table hype, the Blackberry Playbook release hype seems minor league muted.
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Obviously Blackberry smartphone fanatics were excited by the release of the Playbook, but are they buying?  It’s too early to tell yet, but we suspect the numbers will be underwhelming.  There are a lot of features missing on the Playbook, including the lack of basic productivity apps like native email or calendaring.  Blackberry is marketing this as the business mans tablet, yet it has no native email or calendaring??  The Playbook tablet also has no Android app compatibility as of yet.

Either way, it seems all the initial hype for the announcement has diminished greatly with the launch today.  It seems many think it is lacking too many features to make it worth the minimum $500 you have to shell out for the Playbook.

However, if you are a RIM/Blackberry fanatic and can’t restrain yourself from shelling out $500 + on a tablet you don’t really need, then by all means get your wallet out.  $500 gets you the 16GB model, $600 for the 32GB model, or $700 for the top of the line 64GB model.

Here’s more info on the Blackberry Playbook launch:

No swarms, but plenty of interest in BlackBerry PlayBook’s Montreal launch
Montreal Gazette, on Tue, 19 Apr 2011 13:05:56 -0700

She had looked at other tablets, but found the PlayBook the most compelling. “I like it because I can hook it up to my BlackBerry and connect to the Internet without having to spend all kinds of money on a 3G plan; that’s a big advantage,” she said. 

BlackBerry PlayBook can succeed in market dominated by Apple iPad: experts

Brandon Sun, on Tue, 19 Apr 2011 06:47:08 -0700

The lack of a fan frenzy surrounding the PlayBook launch seemed irrelevant to Ian Chan, who was first in line at 6 am outside a Best Buy store in Toronto for the 7 am launch. “Apple’s really good at marketing and there’s a lot of brand loyalty, 

BlackBerry PlayBook goes on sale, iPad 2 not worried

Bleeding Edge TV, on Tue, 19 Apr 2011 12:57:51 -0700

But consumers aren’t pining for the PlayBook in the same way. Staples Canada cancelled plans to open stores at midnight for the launch, instead opening at 7 am Tuesday morning, Reuters reported. Analysts polled by Reuters estimate RIM will sell about 

RIM’s BlackBerry PlayBook launched in the US and Canada, prices start at$499
Unwired View, on Tue, 19 Apr 2011 12:55:28 -0700

By Florin on 19 Apr 11 RIM has kept its promise and today launched the BlackBerry Playbook – its first tablet. For the moment, the PlayBook is available only in the US and Canada, but it will be introduced in other markets starting later this quarter. 

Few line up in Toronto to buy Blackberry Playbook as it launches in Canada

Winnipeg Free Press, on Tue, 19 Apr 2011 06:47:36 -0700

The lack of a fan frenzy surrounding the PlayBook launch seemed irrelevant to Ian Chan, who was first in line at 6 am outside a Best Buy store in Toronto for the 7 am launch. “Apple’s really good at marketing and there’s a lot of brand loyalty, 

 

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