The Cosmoprof North America beauty pro tradeshow kicked off last week in Las Vegas. Cosmoprof is a large 3 day event full of meetings, learning, and networking for beauty industry professionals, and Amika was there to show off there next biggest new product since their ultra popular Amika flat iron.
The Cosmoprof event has thousands of visitors attending these events to see all the latest products from all the suppliers and manufacturers, hair salons and spas, along with the 25,000 industry experts that attend the show.
Amika knows that this trade show is a powerful tool to help them promote their newest product to high-quality buyers from all different distribution channels, as well as all the usual media channels that are in attendance. And just what is this amazing new product? It’s the Amika Triple Barrel Curler.
It’s now never enough to have just your basic Amika flat iron. Now Amika has come out with the very creative styler of the year: the Amika triple barrel curler. This new curler has 3 interchangeable tourmaline barrels that let the user control the size of the curl, a welcome feature to women around the world. And for those that didn’t know what tourmaline is: it’s a natural source of negative ions and far–infrared heat, which gives you super fast styling while stopping frizz, creating a smooth shiny finish.