Katie Cotton, who oversaw communications for Apple Inc. during Steve Jobs’ tenure and beyond, has gone away. The family of Kathryn Elizabeth Cotton has shared the sad news of her passing. Those who knew her well called her Katie, and it was the moniker by which she was known and adored.
The following was Apple’s official announcement on Monday, April 10, 2023: One of Steve Jobs’s closest associates, she is often considered Apple’s most powerful executive and played a key role in formulating the company’s infamously secretive culture. After Katie’s passing, Walt Mossberg wrote a moving homage to her.
In spite of all the intrigue and mystery around her, Cotton ended up having a significant impact at Apple. Apple has succeeded in creating a voracious need for news by limiting its press releases, making any nugget of information look like treasure.
The reason for Katie Cotton’s death is currently unknown. Cotton joined Apple in 1996 as their vice president of communications and stayed in that role until her retirement in 2014. Just two years into Tim Cook’s tenure as CEO, Cotton departed. As Jobs’ successor, Cook took the helm.
He wrote on Twitter, “I worked directly with Katie for most of her 18 years at Apple, and she was a formidable presence.”
https://twitter.com/waltmossberg/status/1645568420056891392
During her time at the helm, Apple staged one of the most amazing recoveries in the history of technology, rising from the brink of bankruptcy to become the most valuable business in the world.
She passed away on April 6th, and her family members said it was a peaceful passing. She was reportedly one of the most exceptional ladies working in public relations and marketing in the technology sector.
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